Discover Pure Altitude in time for winter

Crème Riche Anti-Age LIFTAlpes

Images: courtesy Pure Altitude

It’s always exciting to discover an effective new brand and we have been lucky enough to find Pure Altitude just in time for winter.

The French-made product line harnesses the power of Edelweiss and uses mountain water drawn from Mont Blanc creating a unique range which promotes intense cell renewal – leading the way in anti-ageing.

A pot of Pure Altitude, brings mountain freshness to your dressing table with its silver lid and leafy green-tinted glass jar. The creamy texture of the Crème Riche Anti-age provides immediate comfort to my skin.

I used the lightly, fragranced, melt-on-the-skin cream every night (along with Pure Altitude’s Sérum Tenseur which reinforced its toning) for more than a month and my skin looked plumper - ironing out those fine lines – and eased those tell-tale signs of fatigue.

It’s not surprising that this innocent pot of cream packs a punch as it is packed with a variety of more than 50 mountain plants and minerals found in the Valais region.

Edelweiss, known as the white flower of the glaciers, has a natural self-defence system which enables it to resist both extreme cold and strong sunshine – which is why it makes it such a powerful ingredient in the Pure Altitude products.

Pure Altitude has three ranges specifically targeted to different ages of skin.

The Fundamental Line is aimed at 25-35 year and uses Edelweiss as the core active ingredient to protect, moisturise and nourish the skin. Seve de Vie line targets women aged between 35-45 and works to prevent ageing and the LIFTAlpes Line is for the 45 plus age group and uses mountain water drawn from Mont Blanc.

This particular 46-year-old is grateful to have found the Edelweiss-rich Pure Altitude before the onset of winter as I am confident my skin will now be protected from the elements.

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Secret des Alpes hand cream (protection & repair)

Winter skincare is not only about the face but our hands also need that extra bit of care.

With Pure Altitude’s fun little box of hand cream, which you can pop in your handbag, not only protects you from the drying effects of the cold but is also an anti-ageing treatment.

The Secret des Alpes hand cream is a nourishing cream with a frosty powdery texture and combines edelweiss, raspberry seed oil, hazelnut oil and Echinacea which softens the skin.

And, if we apply on the run or in the office the cream is instantly absorbed, leaving hands soft and smooth and not greasy.

Pure indulgence »

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